Off page optimization: – The major activity which is performed in the off page optimization is getting back links for the site. Back links are that factor/power which makes a spot for your site in the high SERP. Why not you have quality content article and news distribution tips a great structure site but if you haven’t back link to it, it’s like you are going to kill your enemy whither you have a gun having no bulits and your enemy has a full filled gun of bullets.
Don’t forget to use meta keywords and description in your page heading. For WordPress users, the Free Traffic Getting SEO plugin will do all the hard work for you.
Know what keywords you should focus on. And to do this you will have to use a keyword research tool. Do not think for a second that you can do it on your own without utilizing a tool or a software. Because even if you know what your target traffic wants to look for it does not mean you know the exact words they would be using in their online searches. And that is where a keyword tool will come in very handy. It will show you the frequently searched terms including how many people are searching for these words every month.
Always add fresh content to your website. Static content is the death of any website. Search engine robots, not to mention human readers, love fresh content on a website. Thus, you should employ a few SEO strategies to feed your website with fresh content, on a daily basis if necessary. One great way of doing this is maintaining a blog or a news section on your website, or by subscribing to automatic newsfeeds.
If you want to succeed online, then don’t settle for less. Choose the right SEO strategy. Be consistent in creating value for your visitors and customers, and in sharing that value with diverse online communities. Be consistent in improving the quality of your products/ services. Be consistent in improving usability of website. Be consistent in monitoring results of your efforts periodically.
SEO news Then you need to focus on the off-page optimization which is simply building quality backlinks to your site. And I emphasize the word quality because there are many SEO specialists out there who are wasting their time getting low quality links when a single link from an authority website will have more than 10 times the value. Of course make sure you are following the guidelines set by the search engines when you are building links.
Mobile friendly interface – Cite this as most important of all SEO tips for small business. A good percentage of your potential customer may access internet on their phones. In order to cater them, make sure your website loads in mobile with equal ease.
Do not overlook the search engine guidelines. It is amazing how many people ignore the guidelines put out there, for free, by the folks at the major search engines. These guides tell you what to do or not do for your page to be ranked by their engine. Don’t ignore this free advice!