Five Reasons Social Media is Important for SEO

What the heck does social media have to do with SEO? MWI receives these kinds of information from clients who are prospective or current. Social media is rapidly expanding marketing channel that many companies have only just begun taking advantage of in the last few years, however it’s essential to utilize it – especially if you’re investing efforts in search engine optimization. Setting up and managing social media accounts is extremely essential to aid in SEO efforts, though the benefits may not be immediately apparent. Here are five benefits of social media is essential for SEO.

1) Social Media Signals

It’s not a secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for quite some period of time. Social engagements occur when people like, comment, share, or tweet about content. Content that has the highest number of social engagements is likely to have more social signals. Search engines look at the social signals they receive, and use it as an element of quality when evaluating the content. It’s a method of determining what content is popular with users over what their automated algorithm decides is of good quality. Content can be immediately indexed in the event that it’s receiving lots of social interaction.

2) Link Building

There are no more days of going out and asking for websites to link to yours. With the emergence of Google’s Panda and Penguin algorithms SEOs must create links in the traditional way and create content of high-quality which is relevant to linking. How do you reach websites which are willing to hyperlink to your website, even if you ask them directly, which would be considered “unnatural”? Social media is the solution. Social media can help you put your content in front of people who are interested and ( could be in a position to influence them to link to your content should it be worthy of linking to. They will also spread your content among others, increasing your influence.

3) The amplifying of content

You can create all the good-quality content that you wish to however it will not gain any traction without amplifying it. Marketing via email is an excellent method of amplifying content but it’s only going to reach those in your marketing list. You can reach new audiences through social media. When you share your content, those who follow you will be able to share it with their followers should they find it valuable. These people will then recommend your content to their followers, thereby increasing your reach. In return, you will gain a lot of relevant traffic and inbound links, as well as social signals and brand awareness All of which are used by search engines in determining content quality.

content amplification lifecycle

4.) Brand Awareness & Signals

Search engines may use your brand’s name and reputation to determine the credibility of your website and how reliable it ought to be for their ranking algorithms. Social media aids in building an image for your business and also boosts the content you publish. This is what Google refers to as co-citation. These co-citations are built through social media , which can help improve Google’s trust and assist with the search engine’s branded searches.

5) Social Indexing

Since the search engines are able to index social media sites which means they show as search results. This allows your business to be displayed in search results for your branded searches on more than only your website. This is even better. Individual tweets from Twitter were at one time indexed and displayed in search results as well – enabling another way for your website to be ranked in the search results. This was just temporary for a couple of months before Google decided to discontinue this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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